These are exciting times at RCOT, as today we launch our new strategy, values and brand to the world! It’s all based on what our members have told us we need to be and do, for now and into the future.
Our vision is that at RCOT, everything we do, is so that...people everywhere value the life-changing power of occupational therapy.
To achieve this, we must grow understanding and enhance the profile of occupational therapy, attract more people to work in the profession, and help more people throughout society get the life-changing therapy they need.
The five-year strategy details what we will do to make our vision a reality. It guides us as we rise up to be bold, progressive advocates and champions, open up to new opportunities and people, lift up every occupational therapist to be the best they can be. RCOT has also adopted new organisational values that define how it’ll act and make decisions to reach its vision.
The new brand signals a major change for us and is essential to achieving our ambitions. It has ‘occupation’ and inclusivity at its heart to capture the positive, dynamic and deeply human spirit of occupational therapy.
Commenting on this RCOT Chief Executive, Steve Ford said:
“I’m hugely excited to be announcing our strategic plans and revealing our new brand which is critical to achieving our ambitions for the organisation and profession.
"At RCOT, everything we do is so that one day people everywhere value the life-changing power of occupational therapy. Our vision purposefully focuses on our wider impact on society – enhancing our profession’s profile and positioning the role of occupational therapy for the future.
“We listened to our members to find out how we can best support them as individuals, to enable and grow the profession, and to boost awareness so that more people want to get involved with occupational therapy – and choose it as a solution, or as their profession.
“To reach our ambitious goals we must improve and change how we work to become a more forward-looking organisation. We will boldly lead the profession forward with a stronger voice than ever before. We will be the advocate and champion that occupational therapists deserve, sharing and celebrating the life-changing outcomes they help to achieve for people and society. We will be proudly inclusive – welcoming and supporting new generations of occupational therapists to join the profession so we reflect the diverse society that we represent and work with.
It’s time to show the world the true power of what we do."
Let us know what you think of our new strategy, values and brand by emailing hello@rcot.co.uk.
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