Our campaigns
Profile-raising campaigns
One of the ways we can help people to understand the power of occupational therapy is through marketing campaigns. Our campaigns each have a specific focus and aim and bring together our marketing efforts in a cohesive strategic way. We work with members to develop and deliver the campaigns. They provide members with resources to raise the profile of occupational therapy.
Occupational Therapy Week
Occupational Therapy Week (OT Week) is our national awareness-raising campaign dedicated to celebrating the life-changing power of occupational therapy.
Each OT Week marks the start of 12 months of campaigning. The campaigns will build understanding year-on-year to position the OT workforce where they will have maximum impact – as set out in our Workforce Strategy.
Power of OT
The Power of OT – transforming health and social care campaign helps us to create a better understanding of occupational therapy and its role in health and social care. The campaign resources help you to tell the story of occupational therapy and how it needs to be positioned in the future for maximum impact.
Occupations and why they matter
This campaign helps us talk consistently about occupations so that we can create a better understanding of what they are and why they matter.
Choose OT
Choose OT is all about creating awareness of occupational therapy as a career. As part of this campaign you can request a career pack to use when visiting schools.
Lift Up Your Everyday
Lift Up Your Everyday is about helping people to take small and positive steps back into our everyday lives. Through this campaign we share advice from OTs to help people with different occupations or overcoming challenges, such as sleep and managing energy.
Look at the Lift Up Your Everyday campaign
Profile-raising toolkit and cafés
There are many ways you can raise the profile of occupational therapy. You’ll find guidance and tools here to help you in our profile-raising toolkit.
Come along to one of our café events to share ideas and hear from experts. Remember to log your profile-raising activities in your CPD portfolio.