Occupational Therapy Week
Campaigning for occupational therapy
Occupational Therapy Week (OT Week) is our national awareness-raising campaign dedicated to celebrating the life-changing power of occupational therapy.
Each OT Week campaigns will build understanding year-on-year to position the OT workforce where they will have maximum impact – as set out in our Workforce Strategy.
OT Week 26: Participation Changes Everything
OT Week starts on 2 November 2026 with Participation Changes Everything. Participation is essential to health, wellbeing and quality of life, helping people learn, work, connect with others and take part in everyday life. Throughout the week, we'll showcase the key role occupational therapists play in enabling participation, raise the profile of the profession and strengthen understanding of its contribution to prevention, participation and person-centred support.
Profile-raising tools and talks
There are many ways you can raise the profile of occupational therapy. In the profile-raising toolbox, you’ll find guidance and tools to help you:
- prepare your story
- act local
- be a media spokesperson
- influence decision-makers
- get social
Come along to one of our member only profile-raising cafés to find out more, connect with other OTs and share ideas.
Previous OT Week campaigns
OT Week 25/ Right Support, Right Time: Unlocking the Power of OT
This campaign showed how occupational therapy helps people stay well for longer through earlier support. By raising awareness of its impact, it championed a move from crisis response to prevention and early intervention.
Discover more about Right Support, Right Time
OT Week 24/Power of occupational therapy – transforming health and social care
In OT Week 2024, we launched our campaign to create a better understanding of occupational therapy and its role in health and social care. This campaign will run until the end of October 2025.
The campaign resources help you to tell the story of occupational therapy and how it needs to be positioned in the future for maximum impact. In the campaign resources pack, you’ll find a narrative, graphics, posters, presentation and more.
Power of OT - transforming health and social care
OT Week 23/Occupations and why they matter
This campaign was all about creating a better understanding of occupations, in the context of occupational therapy. OT Week 23 reached an estimated 15.3 million people through social media. Our sample group of OTs showed an increase of 39% in confidence talking about occupations with people they work with.
OT Week 22/Lift Up Your Everyday
This campaign aimed to grow understanding of occupational therapy by giving people the knowledge to make changes that will have a positive impact on their lives. The campaign reached an estimated 7.8 million people on social media and drove over 5,600 new visitors to the campaign webpages.
Through the Lift Up Your Everyday campaign, we continue to share occupational therapy advice to help people make positive changes to their lives.
Visit our Lift Up Your Everyday webpages
OT Week 21/OTs for equity
This focused on how occupational therapists are on the frontline of health equity and are uniquely placed to understand and tackle the challenges people face. The campaign reached 8.9 million people on social media.
OT Week 20/ChooseOT
This was all about inspiring people from all backgrounds to choose occupational therapy as a career. We continue to campaign for people to choose occupational therapy as a career. Our webpages are the central resource for this campaign. If you are going to visit a school or career fair, you can request a career pack by filling out this form,
Visit our become an OT webpages
OT Week 19/Small Change, Big Impact
This campaign celebrated the small changes that occupational therapists achieve every day and the powerful impact they make.